Customers, prospects, and dealers from across Europe, the Middle East and Africa are set to join Yale Europe Materials Handling on 19 and 20 September to experience the company’s extensive materials handling capabilities at ‘This is Yale’.

Taking place near Düsseldorf, Germany, the event will include product launches and live demonstrations of the latest materials handling solutions. Tailored solutions for various industries will be showcased: Food, Beverage, Automotive, Construction, Chemical and Hazardous Material, Paper and Wood, and logistics highlighting the technical excellence and in-depth industry knowledge behind the Yale® brand.

Visitors will also have the opportunity to discover the benefits of telematics and gain insight into alternative power options, including hydrogen fuel cells. Yale industry experts will be joined by a wide range of supplier partners including Shell, Pyroban, Bolzoni, Trelleborg, Orlaco, and RAVAS offering attendees a breadth of specialist expertise.

Getting in the zone

Visitors will be able to experience up to eight live demonstration zones, with each one representing a key area of focus. The zones will feature presentations from Yale representatives, detailed application-specific demonstrations and of course the opportunity for closer inspection of the trucks. Yale industry experts will be presenting in five languages and attendees will have the chance to engage and discover more about each showcase via Q&A sessions.



Expensive, awkward or heavy loads are commonplace in the construction materials supply chain and the operator experience matters more than ever. Continuous three-shift around the clock operations can be very demanding for both the trucks and their operators. Yale high-capacity trucks, such as the Yale GDP160DC, will be handling bricks and pre-cast concrete in a series of live demonstrations, showcasing their versatility in this attachment-rich industry.

Food and Beverage


Increasing productivity is the name of the game and a selection of Yale LPG and Li-ion powered trucks tailored to the food and beverage industry will show visitors how Yale can help. From factory-fitted double pallet handlers and rotator attachments on counterbalance trucks to precision control tiller heads on pedestrian pallet trucks, Yale has a solution to help improve productivity using equipment designed to manage intensive jobs, shift after shift. Visitors will also have the opportunity to learn how cycle times can be reduced by up to 25% with the ingenious Yale Smart Lift feature.

Supply Chain Solutions


From contained to a customer, the Supply Chain Solutions zone will demonstrate how Yale equipment can be utilised at every stage of the supply chain. It all starts with a shipping container and robust 8 tonne Yale counterbalance truck, before moving on to internal materials handling solutions and the important role affordable automation can play in increasing productivity. Pallet trucks with noise reduction options will be on hand to showcase equipment for night time deliveries and experts will demonstrate how Li-ion can make conventional delivery rounds that little bit easier.



Visitors are welcomed to the Automotive Supermarket where challenges faced by the automotive industry will be addressed. Yale trucks will be moving palletised goods, picking orders and fulfilling lineside deliveries. Automated milk runs are sure to be a hot topic and tugger trains and rider tow tractors will demonstrate how Yale solutions can help keep the production line moving.

Fleet and Telematics


Yale Vision and GPS Motion will be put through their paces in real-time using live data gathered from trucks across the event site. The Fleet and Telematics zone will provide visitors with a unique insight into optimising materials handling fleet performance.

Power Solutions


The materials handling world is constantly evolving and so is the way customers choose to power their equipment. Environmental concerns mean alternative power has become a focus for operations that historically relied on ICE trucks, while existing electric truck users are looking to extend shift lives, reduce battery changing times and optimise warehouse space by removing charging areas. Lead-acid batteries, Li-ion and hydrogen fuel cells will all be brought to life in the Power Solutions zone.

Chemical and Hazardous Materials


Key offerings for corrosive environments, explosion protection, gas detection, and precise drum handling will be on show in a series of exciting demonstrations in the Chemical and Hazardous Material zone. Industry experts from Yale and supplier partner, Pyroban, will be taking questions and sharing their expertise in the Yale pop-up manufacturing plant.

Paper and Wood



Dust and dirt are words visitors are likely to hear in the Paper and Wood zone! Specially developed and configured for the wood, paper and recycling applications, a high-capacity Yale Veracitor GDP35VX will be demonstrating its versatility and suitability for these harsh operating environments. Featuring a bale clamp capable of lifting up to 3 metric tonnes, a container mast for entering containers to load and unload, an underbody belly pan to prevent material entering the engine area, and a reversing fan to clear dust and debris from the radiator, this truck will be one not to miss.

“This is Yale is a wonderful opportunity for us to showcase our full materials handling capabilities,” says Iain Friar, Yale Brand Marketing Manager, EMEA. “With in-depth knowledge and experience built up over many years in a wide range of industries, this event is a great chance for us to demonstrate how we can offer solutions to meet our customers’ needs.  We understand the challenges businesses face when operating in these applications and we have worked hard to provide them with the best possible outcome. We look forward to welcoming our loyal dealers and customers to This is Yale!”