Yale unveils new brand partnership with MotoGP™

Harry Sands, Managing Director of Yale EMEA: “When we were looking for a brand partner, MotoGP™ stood out as the obvious choice due to our shared principles and characteristics such as agility, high performance and innovative thinking.” Yale® has been appointed as the designated Forklift Supplier to MotoGP™, the FIM MotoGP™ World Championship. In partnership with local dealers, […]

Yale powers up lithium-ion across EMEA

Mat Allen, Solutions Manager, Counterbalance Products at Yale: “We are all now used to the benefits that lithium-ion power can deliver in terms of convenience for many day-to-day applications. When applied to lift trucks it translates into improvements in productivity, efficiency, and provides emission-free charging and a lower CO2 footprint.” Yale Europe Materials Handling aims […]

Raising customer expectations with innovative product development

Ian Melhuish, VP Solutions Group “We take our responsibility to our customers extremely seriously. Adapting our products to their specific needs and working in partnership to provide the optimum solution for each application enables us to drive forward our innovation continually.”  Mark Stent, Engineering Concept Centre Operations Director “We seek to anticipate customer needs within […]