Iain Friar, Yale Brand Marketing Manager
“During 2016, the international series of Yale on Tour events brought together customers and dealers at 30 separate locations in eight countries.”
“Dealers have celebrated anniversaries, exhibited at shows, presented to journalists and hosted grand opening events at new premises, to name just a few. Take a look at the map on our website to see the breadth of local events demonstrating the Yale values of People.Products.Productivity. Next year we have ambitious plans to expand the programme further.”
Yale on Tour events provide opportunities for dealers to meet with their customers in their local area, showcase Yale products and discuss individual material handling challenges.